Case Study: The Marek Group boosts distributor engagement and sales with Triptych incentives program

Stimulate Sales Productivity With A Strategic Triptych Incentives Program

The Marek Group, a privately-owned, industry-leading winemaker, faced the challenge of driving sales growth and maintaining brand consistency without direct control over its extensive network of distributors. They partnered with Triptych to implement a strategic Triptych Rewards & Incentives program, which was designed to motivate distributors to follow brand guidelines and increase product visibility in storefronts.

Triptych's solution involved creating a points-based incentive site where distributors could submit photos of their displays to earn redeemable points and compete on a leaderboard. This program resulted in a 200% increase in participating distribution companies and a 536% increase in registered users. Furthermore, user redemptions on the Triptych-powered site grew by 817% between 2018 and 2021, significantly boosting engagement and sales.

The Marek Group

Howard Schultz

Chief Executive Officer