Case Study: Yays boosts direct revenue and solves OTA rate parity issues with Triptease

YAYS boosts direct revenue 31% with Triptease

Yays, a group of boutique apartments in Amsterdam and Barcelona, sought to grow their direct bookings and build stronger relationships with guests. Their challenge was ensuring rate parity with Online Travel Agencies (OTAs) to give guests confidence they were getting the best price directly. They partnered with Triptease to address this.

Using Triptease's Parity Management dashboard and Price Check tool, Yays gained full visibility of OTA rates and could automatically reassure guests during booking. The solution from Triptease was highly successful, dramatically reducing their rate disparity from 27.5% to just 0.2%. This improvement saved Yays $187,586 and resulted in a 31% uplift in direct revenue.

YAYS