Case Study: Warwick Hotels and Resorts achieves a 35% increase in Google Hotel Ads revenue with Triptease

Warwick Hotels and Resorts grows Google Hotel Ads revenue by 35% with Triptease

Warwick Hotels and Resorts, a collection of over 40 upscale properties, was struggling with a costly and inefficient Google Hotel Ads strategy that was delivering low conversions. This challenge meant they were missing out on significant direct booking revenue from a key traffic acquisition channel. They partnered with vendor Triptease to address this issue.

Triptease implemented its platform, which uses customer and price data alongside automation to optimize bidding campaigns on a flexible cost-per-acquisition basis. This solution ensured Warwick's properties were more visible when they had the best rates. The results were a +35% increase in conversions and revenue for their NORAM properties, with Google Hotel Ads now accounting for 15.62% of their total website revenue.

Warwick Hotels and Resorts