Case Study: The Views Hotels boosts direct bookings and ROAS with Triptease

The Views Hotels boosts direct revenue 170% with Triptease

The Views Hotels, a premium hotel group in Madeira, faced a market dominated by wholesalers and OTAs, with direct bookings making up only 5-10% of their business. Their challenge was to reduce reliance on third-party channels and grow their direct booking share. To optimize their digital marketing performance, they partnered with Triptease to handle their metasearch, paid search, and retargeting campaigns.

By implementing Triptease's solutions, The Views Hotels saw immediate and dramatic improvements. In the first quarter, metasearch ROAS increased by 170%, paid search by 150%, and retargeting by 187%. With Triptease's continuous optimization, these numbers grew even further, and the tools now drive close to €500k in revenue, accounting for 45% of their direct website revenue. This success allowed The Views to significantly grow its direct share and build a stronger brand identity.

The Views Hotels