Case Study: The Palms Hotel & Spa boosts direct bookings with Triptease

The Palms Hotel & Spa boosts direct bookings to 34% with Triptease

The Palms Hotel & Spa, a family-owned beachfront resort, sought to increase its share of direct bookings to reduce reliance on online travel agencies (OTAs). To tackle this challenge, the hotel partnered with Triptease and its suite of direct booking solutions, including metasearch management, retargeting, and on-site messaging tools.

Using Triptease's products, The Palms implemented a multi-channel strategy that included optimized metasearch ads, personalized retargeting campaigns, and on-site messages for price transparency. This solution delivered significant results: direct website bookings increased from 23% to 34%, metasearch achieved a 23x return on ad spend (ROAS), and the retargeting channel delivered an impressive 56x ROAS, proving the effectiveness of Triptease's tools.

The Palms Hotel & Spa