Case Study: The Inn at Christmas Place achieves over 90% direct bookings with Triptease

The Inn at Christmas Place maintains 90%+ direct bookings with Triptease

The Inn at Christmas Place, a themed hotel in Pigeon Forge, Tennessee, sought to maintain its high share of direct bookings and minimize reliance on online travel agencies (OTAs). To achieve this, the hotel partnered with vendor Triptease to utilize its metasearch, retargeting, and paid search services.

By implementing Triptease's all-in-one platform, the hotel was able to highlight its direct price advantage on metasearch, win back website visitors with retargeting, and protect its branded search terms. The solution delivered exceptional results, including a metasearch return on ad spend (ROAS) of 38x and a retargeting ROAS of 45x. Triptease helped The Inn at Christmas Place maintain a direct booking share of over 90% and recover nearly 90 bookings from competitors.

The Inn at Christmas Place