Case Study: The Gresham Hotel achieves increased direct bookings with Triptease

The Gresham Increasing Direct Bookings with the Triptease Platform

The Gresham Hotel, a landmark 4-star hotel in Dublin, wanted to increase direct bookings while protecting its guest relationships in a market dominated by third-party sites. To help address this challenge, it worked with Triptease and its Price Check tool and Data Platform to improve pricing transparency and monitor rate parity.

Triptease quickly integrated the system within 24 hours and adapted the widget to fit the hotel’s website, while the Data Platform supported parity tracking behind the scenes. The result was stronger conversion and revenue, including a 7.69% uplift since introduction, a record month for booking engine conversion, and only 2 disparities in the last 7 days.

The Gresham Hotel

Stephen Williams

Group Sales & Marketing