Case Study: Song Hotel Sydney boosts direct bookings with Triptease

Song Hotel Sydney boosts direct revenue 31% with Triptease

Song Hotel Sydney, a city hotel operating as a profit-for-purpose business, faced significant challenges with over-reliance on online travel agencies (OTAs). Before working with Triptease, only 7% of its revenue came from its direct website and it struggled with OTA rate undercutting, with its direct rates being cheaper or in parity just 20% of the time. The hotel lacked the tools and resources to build visibility and drive direct bookings.

Triptease implemented its Metasearch, Retargeting, Messages, and Paid Search solutions to create a full-funnel marketing strategy. This approach helped Song Hotel Sydney combat OTA undercuts, bringing its rate parity to 91% on metasearch. The results were significant, with Triptease Metasearch driving 31% of direct website revenue and overall direct website bookings increasing by more than 50%, rising from 7% to 11%. Triptease's solutions were instrumental in boosting direct revenue and supporting the hotel's mission.

Song Hotel Sydney