Case Study: Saltwater Hotels & Resorts achieves 15x ROAS with Triptease

Saltwater Hotels & Resorts achieves 15x ROAS with Triptease

Saltwater Hotels & Resorts, a hotel management company, sought to reduce its dependency on online travel agencies (OTAs) and regain control of its rate parity. To address this challenge, they partnered with Triptease and implemented its Metasearch and Parity Management solutions.

Using Triptease Meta, the company could automatically adjust metasearch bids for every guest. The Parity Management dashboards provided clear visibility into price discrepancies, allowing for quick resolution. This approach delivered significant results, including generating AU$435k in incremental revenue and achieving a 15x return on ad spend (ROAS) on metasearch campaigns.

Saltwater Hotels & Resorts