Case Study: Safi Hoteles grows direct bookings and reduces OTA dependence with Triptease

Safi Hoteles drives 23% of direct website revenue with Triptease

Safi Hoteles, a luxury hotel group in Monterrey, Mexico, faced the common challenge of over-reliance on Online Travel Agencies (OTAs), which incurred high commissions. As an independent family-run business, they needed to strengthen their direct booking strategy to reduce costs and own more customer relationships. They partnered with Triptease to utilize its suite of direct booking solutions.

Triptease implemented a multi-channel approach including Metasearch, Retargeting, and Paid Search management. This strategy delivered significant results, with Triptease Metasearch contributing up to 23% of direct website revenue and their new Retargeting service generating over $15,000 monthly. Overall, these efforts helped Safi Hoteles reduce its OTA booking share from 42% to 35%, significantly improving its direct revenue and bottom line.

Safi Hoteles