Case Study: Royal Park Hotel boosts direct bookings with Triptease

Royal Park Hotel drives 87x ROAS on paid search with Triptease

Royal Park Hotel, a luxury hotel in Hong Kong, needed to strengthen its direct booking presence in the highly competitive local market. To achieve this, the hotel partnered with vendor Triptease to leverage its digital marketing tools for metasearch, paid search, and retargeting campaigns.

The solution implemented by Triptease used smart targeting and data to show sponsored booking links at the right time, protecting the hotel's brand from competitors and OTAs. The results were highly successful, with Triptease metasearch delivering a 77x ROAS, Triptease paid search driving 24% of direct web revenue with an 87x ROAS, and its retargeting tools achieving a 117x ROAS, significantly increasing direct bookings.

Royal Park Hotel