Case Study: Rio Las Vegas drives more direct bookings with Triptease

Rio Las Vegas boosts metasearch revenue 71% with Triptease

Rio Las Vegas, a casino resort hotel, faced the challenge of reducing its reliance on expensive online travel agencies (OTAs) and driving direct bookings while operating in the highly competitive Las Vegas market. They partnered with the vendor Triptease and its multi-channel Data Marketing Platform to address this challenge.

Triptease implemented a solution using its Messages, Display Retargeting, and Metasearch products. This multi-channel approach allowed Rio to personalize on-site offers, recapture visitors with targeted ads, and automate its metasearch bidding. The results were significant, including a six-figure direct revenue from a single message, over 2000 bookings recaptured via retargeting, and a 71% increase in metasearch revenue contribution, all achieved by Triptease.

Rio Las Vegas