Case Study: Parker Hotels achieves $17K average campaign revenue with Triptease Messages

Parker Hotels drives $17K average campaign revenue with Triptease

Parker Hotels, an independent hotel group in New York, partnered with the vendor Triptease to prioritize direct bookings. Their challenges were maintaining rate parity against OTAs and creating a unique, cost-effective booking experience on their own website that reflected their independent spirit.

Triptease provided its Direct Booking Platform, which included real-time parity monitoring tools to identify and fix OTA undercutting. The hotel also used Triptease's Targeted Messages feature to deliver bespoke offers and incentives to website visitors. This solution drove an average of $17K in revenue per campaign and successfully improved their rate parity position.

Parker Hotels