Case Study: One King West increases ROAS by 97% with Triptease Price Match

One King West boosts ROAS by 97% with Triptease

One King West, a boutique hotel in Canada, faced significant challenges from Online Travel Agencies (OTAs) that were consistently undercutting its direct rates. With a limited marketing budget, the hotel struggled to remain competitive on metasearch channels and capture valuable direct bookings. To combat this, they partnered with Triptease and implemented its Price Match solution to automatically address OTA undercutting.

Triptease's Price Match solution dynamically applied small rate discounts when the hotel was being undercut, ensuring its direct price was the cheapest. This strategy resulted in a 25% reduction in undercut rates and a 97% increase in Return on Ad Spend (ROAS). The majority of bookings were won using only a 1% discount, demonstrating how Triptease empowered the independent hotel to effectively compete against OTAs and secure more profitable direct revenue.

One King West