Case Study: Nouvo City Hotel drives ฿200K in two months with Triptease

Nouvo City Hotel drives ฿200K in 2 months with Triptease

Nouvo City Hotel, a boutique hotel in Bangkok, was struggling with rising OTA commission costs and the challenge of online travel agencies undercutting their agreed-upon room rates, which was eroding their revenue. They partnered with Triptease, a direct booking platform, to help them manage parity and regain control of their pricing strategy.

The solution from Triptease included its disparity solution and on-site conversion messaging tools. The implementation was quick and provided the hotel with crucial data for OTA negotiations. The results were significant, generating approximately ฿200,000 in incremental revenue in just two months and achieving a searcher conversion rate of 6.43%, which is more than twice the average for hotels in Thailand. Triptease also provided an automated live chat that helped establish direct relationships with guests.

Nouvo City Hotel