Case Study: McDreams Hotel doubles Metasearch CTR with Triptease Price Match

McDreams Hotel doubles metasearch CTR with Triptease's 4% Price Match discount

McDreams Hotel, a budget hotel in Germany, faced significant revenue loss due to price undercutting by online travel agencies (OTAs) on metasearch channels. Their high undercut rate led to low conversion on their direct website. To tackle this challenge, they turned to the Price Match solution from the vendor Triptease.

By implementing Triptease's Price Match, which automated real-time price matching against OTA rates, McDreams Hotel dramatically reduced its undercut rate from over 50% to less than 5%. Using an average discount of just 4%, the solution doubled their metasearch click-through rate to 20% and accounted for 42% of their metasearch conversions. This strategy significantly increased their direct bookings and revenue, achieving a 12.1X return on ad spend.

McDreams Hotel