Case Study: Lub d boosts direct bookings and metasearch ROAS with Triptease

Lub D doubles metasearch revenue with Triptease

Lub d, a lifestyle hotel brand under Narai Hospitality Group, sought greater strategic control over its digital marketing and metasearch campaigns. The challenge was to find a new metasearch provider that offered deeper visibility and better integration with their omnichannel strategy, moving away from their previous partner. They selected Triptease Metasearch to power this initiative.

By implementing Triptease's solution, Lub d gained the transparency and control needed to optimize campaigns. The results were significant, including a 25x return on ad spend and metasearch revenue nearly doubling from 2023 to 2024 while spend remained nearly flat. Triptease also helped achieve a 28% reduction in ads with OTA undercuts through its Price Match feature, securing more valuable direct bookings and first-party data.

Lub D