Case Study: Hotel Grand Chancellor reduces rate disparity and boosts conversion with Triptease

Hotel Grand Chancellor decreases disparity rates by 22% with Triptease

Hotel Grand Chancellor, an upscale hotel group in Australia and New Zealand, partnered with vendor Triptease to tackle the challenge of online travel agencies (OTAs) undercutting their direct rates and creating rate parity issues. The hotel sought to take control of its digital presence, provide a better and more personalized booking experience for guests on its own website, and reduce its high disparity rate.

The solution implemented used Triptease's Direct Booking Tools, including On-site Messages and the Price Check feature, to inspire trust and display the best price. The results were significant, with Triptease helping the hotel achieve a 22% decrease in its disparity rate, bringing it down to a regionally low 3.2%. Furthermore, the hotel's website conversion rate rose to 11.7%, significantly higher than the regional average, demonstrating the effectiveness of the Triptease platform.

Hotel Grand Chancellor