Case Study: GCP Hospitality drives direct bookings and revenue growth with Triptease

GCP Hospitality drives 15% of direct revenue with Triptease

GCP Hospitality, a hotel management group operating hostels and independent properties across Asia-Pacific, partnered with Triptease to build a pragmatic and data-driven direct booking strategy. Their challenge was to reduce reliance on online travel agencies (OTAs) and optimize their channel mix for sustainable growth, healthy revenue, and guest retention, particularly for their hostel brand Haka House in New Zealand and Australia.

Using Triptease's Metasearch and on-site exit messaging tools, GCP implemented a solution that intelligently targeted guests comparing prices and those about to leave their website. The results were a significant measurable impact: Triptease Metasearch drove 15% of their direct revenue and delivered an 18x return on ad spend, while exit messaging generated over $170,000 in revenue with a conversion rate exceeding 5%.

GCP Hospitality