Case Study: Frasers Hospitality achieves 227% metasearch conversion growth with Triptease

Frasers Hospitality boosts metasearch conversion 227% with Triptease

Frasers Hospitality, a provider of luxury serviced apartments based in Singapore, faced a significant challenge with rate disparity across online travel agencies (OTAs). This issue was causing revenue losses on hotel bookings and eroding guest trust, as travelers were unsure if they were getting the best value by booking directly. Seeking to improve user confidence and drive conversion, they partnered with vendor Triptease and implemented its Metasearch solution.

By switching to Triptease Metasearch, Frasers Hospitality leveraged dynamic, personalized bidding strategies that update in real-time. The solution from Triptease included built-in A/B testing and revolutionary Price Match functionality to instantly auto-match selected OTAs. This implementation led to a remarkable 227% increase in conversion rates, a 105% rise in direct bookings, and a 110% surge in revenue. The exceptional customer service provided by Triptease was also a key differentiator in the partnership's success.

Frasers Hospitality