Case Study: Evans Hotels achieves $1.3M+ in recaptured revenue with Triptease

Evans Hotels recaptures $1.3M+ in direct bookings with Triptease

Evans Hotels, a family-owned luxury hotel group in California, sought to strengthen its profitable direct booking channel and reduce potential revenue loss to online travel agencies. They partnered with Triptease, using its web personalization tool Triptease Messages and later its Display Retargeting product to capture high-intent website visitors and recapture potential guests browsing elsewhere.

The solution involved using Triptease Messages for targeted, timely promotions and email capture, and implementing Triptease's dynamic retargeting ads which featured real-time rates and availability. This strategy delivered significant measurable results for Evans Hotels, including over $280,000 in revenue from a single Cyber Monday message and the recapture of over $1.3 million in revenue in the first half of 2025 via Triptease Retargeting, achieving a 54x return on ad spend.

Evans Hotels