Case Study: Elevation Hotel and Spa boosts direct bookings and controls parity with Triptease

Elevation Hotel and Spa boosts direct bookings to 55% with Triptease

Elevation Hotel and Spa, a ski hotel and spa in Colorado, faced challenges with OTA rate parity and sought to optimize revenue, particularly during their short seasonal peaks. They partnered with the vendor Triptease and implemented the Triptease Direct Booking Platform to bring disparities under control and make their direct channel more effective.

Using Triptease's platform, the hotel quickly integrated the solution and began using Targeted Messages to engage guests. This allowed them to effectively communicate value to different guest interests. As a result, Elevation Hotel and Spa saw direct bookings jump from 47% to over 55% of all rooms, saving money on OTA commissions and generating $85,000 from targeted messages. Triptease helped them make their direct channel their leading source of bookings.

Elevation Hotel and Spa