Case Study: Dream Inn Santa Cruz boosts direct bookings and ROAS with Triptease Price Match

Dream Inn Santa Cruz boosts ROAS by 51% with Triptease

Dream Inn Santa Cruz, a hotel in California, faced the challenge of being undercut by Online Travel Agents (OTAs), which was limiting their direct bookings. They partnered with the vendor Triptease and implemented its Price Match on Metasearch product to automatically combat this pricing issue and win more direct business.

Triptease's solution dynamically applied rate discounts to ensure the hotel's direct price was more attractive than OTA offers. This strategy resulted in a significant measurable impact for Dream Inn Santa Cruz, including a 24% increase in impressions and a 51% rise in return on ad spend, all while increasing direct bookings with minimal additional effort.

Dream Inn Santa Cruz