Case Study: Classik Hotel Collection boosts direct bookings with Triptease

Classik Hotel Collection boosts conversion 5x and achieves 28x metasearch ROAS with Triptease

The Classik Hotel Collection, a boutique hotel group based in Berlin, faced a significant challenge with over-reliance on online travel agencies (OTAs), which resulted in high commission fees and difficulty competing on price. They partnered with Triptease to build a new direct booking strategy, utilizing its tools for price parity monitoring, conversion optimization, and data insights.

By implementing Triptease's suite of solutions, including metasearch advertising, on-site personalization, retargeting, and paid search, the hotel group transformed its digital marketing. The results were substantial, including a 28x return on ad spend from metasearch and a 5x increase in conversion rates using on-site messages. Triptease enabled the Classik Hotel Collection to significantly reduce its dependence on OTAs and drive more profitable direct bookings.

Classik Hotel Collection