Case Study: Centro Hotels drives €445K in first-year revenue with Triptease

Centro Hotels drives €445K in first year with Triptease

Centro Hotels, a group of 52 three- and four-star hotels in Germany and Austria, faced the challenge of maintaining rate parity across online travel agencies (OTAs) and metasearch engines. Their director noted that achieving price transparency was key to driving more direct bookings. They partnered with vendor Triptease to tackle this issue.

The solution implemented by Triptease involved deploying its platform, specifically using the Disparity Dungeon for monitoring parity and the Price Check tool to show guests the best direct prices. They also used Targeted Messages. In their first year using Triptease, these tools influenced 2,367 conversions, generating €445K in revenue, and helped decrease their disparity rate by 11.5%.

Centro Hotels