Case Study: Best Western Great Britain achieves 10:1 ROI with Triptease

Best Western Great Britain lifts conversion 4.8% with Triptease

Best Western Great Britain, a UK hotel group, partnered with the vendor Triptease to reinforce its 'Book Direct' campaign and Low Rate Guarantee. The challenge was to reassure guests they were getting the best rate and to encourage direct bookings over third-party online travel agencies (OTAs).

Triptease implemented its Price Check widget to display real-time OTA price comparisons and its Targeted Messages feature to deliver tailored offers. This solution provided by Triptease delivered an almost 5% uplift in conversion rates, achieving a 10:1 return on investment for the hotel group.

Best Western Great Britain