Case Study: Baur Au Lac achieves significant conversion uplift with Triptease

Baur Au Lac boosts conversion by 81% with Triptease

Baur Au Lac, a leading independent hotel in Zurich, sought to strengthen its direct booking channel and improve the guest experience. To tackle challenges like rate parity issues with online travel agencies (OTAs) and to provide a more personalized booking journey, the hotel partnered with Triptease and its direct booking platform.

Using the Triptease platform, the team at Baur Au Lac could easily monitor and resolve OTA rate undercuts each morning. Triptease also provided tools for personalized on-site messaging. This solution led to significant results, including an 81% conversion uplift with their Front Desk tool and generating 241,000 CHF in revenue through Targeted Messages. Triptease helped the hotel enhance its direct channel performance and guest experience.

Baur Au Lac