Case Study: Archipelago International drives direct bookings with Triptease

Archipelago International drives 13% of weekly direct revenue with Triptease

Archipelago International, the largest privately-owned hotel operator in Southeast Asia, needed a digital marketing solution to drive high volumes of valuable guests to its direct booking website. To meet this challenge, the group partnered with vendor Triptease to utilize its Metasearch and Retargeting products.

The solution implemented by Triptease used a unique algorithmic bidding approach to update campaigns constantly, alongside market-leading parity data to protect the hotel's brand integrity from OTA undercutting. As a result, Triptease now delivers over 13% of Archipelago International's total online direct revenue every week.

Archipelago International