Case Study: a hotel management group in the Philippines boosts direct bookings and revenue with Triptease

a hotel management group in the Philippines drives $41k in incremental revenue with Triptease

The customer, a hotel management group in the Philippines, was struggling with a low conversion rate on its direct website despite having traffic. They needed tools to influence visitors to book direct, battle price undercutting from OTAs, and increase their metasearch return on ad spend. They turned to the vendor, Triptease, for solutions using its on-site messaging and parity management tools.

Triptease implemented its Targeted Messages and Price Check tools to convert visitors with personalized offers and communicate price leadership. The Parity Management dashboard was used to monitor and act on OTA rate disparities, while Triptease Metasearch optimized bids. The results included generating $41,000 in incremental revenue, a 93% decrease in their undercut rate, and $75,000 in revenue generated in a single month from metasearch efforts.