Case Study: Blacksburg Transit increases ridership and revenue with TripSpark public transit software

Blacksburg Transit boosts ridership 22% with TripSpark

Blacksburg Transit (BT), an award-winning public transit agency, sought to leverage its extensive operational data to improve service planning, customer experience, and strategic decision-making. To achieve this, they partnered with vendor TripSpark and utilized its public transit software and mobile data terminals to gain deeper access and insights from their data.

By implementing TripSpark's solution, BT gained complete access to its data, enabling the development of custom reports and complex analysis of granular information. This empowered them to optimize schedules, improve on-time performance to 90%, and enhance customer service with data-driven responses. The results for TripSpark's customer were significant, including a 22% increase in ridership and a 22% increase in revenue service hours over a two-year period, solidifying their status as a high-performing transit system.

Blacksburg Transit