Case Study: Mercuri International Research boosts engagement at The Sales Conference with Trippus

Mercuri International Research engages 3,000+ digital attendees in 63 countries with Trippus

Mercuri International Research, the organizer of the annual Sales Conference, faced the post-pandemic challenge of delivering an equally engaging experience for digital and physical attendees at their large hybrid event. They partnered with the vendor Trippus, which provided a comprehensive suite of services including registration, an event app, and a digital event platform to address this need.

The solution implemented by Trippus included a digital event platform with features like live chat and breakout rooms to maintain engagement for online participants. For all attendees, Trippus managed invitations, registration, check-in, and follow-up surveys. The results were highly successful, with over 3,000 digital participants from 63 countries and both digital and physical attendees reporting higher satisfaction levels compared to previous years.

Mercuri International Research