Case Study: Martin & Servera boosts exhibitor lead capture with Trippus

Martin & Servera boosts lead capture at thousands of food fairs with Trippus

The customer, Martin & Servera, a market-leading restaurant wholesaler, faced the challenge of managing leads inefficiently at their annual "Smak och inspiration" trade fairs. Their exhibitors were collecting visitor contact information manually, resulting in cumbersome Excel lists that were difficult to process. They partnered with vendor Trippus to implement its Lead Scanning service to streamline this process.

The solution from Trippus enabled exhibitors to collect contact information from stand visitors in real time through lead scanning. This resulted in a better experience for participants, happier exhibitors, and increased sales for Martin & Servera and its partners. The flexibility of the Trippus system has made it an integral overall solution for administering the fairs since 2018.

Martin & Servera