Case Study: TRIP Drinks drives 5x new user growth with TripleLift

TRIP Drinks drives 5x new user growth and 112% ROAS with TripleLift

TRIP Drinks, a UK wellness drink company, faced the challenge of driving mass awareness during the expensive Q4 period. They needed an innovative video strategy to mitigate waste and balance their existing premium Amazon Prime Video investment. They partnered with vendor TripleLift to implement an online video (OLV) solution.

TripleLift activated a bespoke site list across premium publishers to reach wellness-minded audiences. This strategy was actively optimized against Amazon commerce signals to drive outcomes. The solution delivered a 112% return on ad spend (ROAS) at a highly efficient CPM, which was 13 times more efficient than Amazon. This approach helped drive scale and maintain account health during peak trading periods.

TRIP Drinks