Case Study: Publicis Media achieves efficient conversions for LU with TripleLift Audience

Publicis Media improves CPC by 13% with TripleLift

Publicis Media faced the challenge of achieving broad yet relevant reach and strong conversion rates for their client LU. Their objective was to find consumers with a high propensity to purchase in the sweet snacking category while meeting specific CPC and CTR KPIs. To do this, they partnered with TripleLift and leveraged its TripleLift Audience product.

TripleLift implemented a solution using curated programmatic deals activated through a Deal ID, which integrated creative assets into premium native ad placements. This approach delivered ads to the right audiences efficiently and saved time for the Publicis Media team. The campaign’s results, driven by TripleLift, included a 13% better CPC than the benchmark, a CTR that exceeded the goal, and a 33% more efficient CPM.

Publicis Media