Case Study: a major e-commerce brand achieves incrementality and lower acquisition costs with TripleLift native advertising

Major E-commerce Brand Company - Customer Case Study

TripleLift worked with a major e-commerce brand that wanted to use native advertising to increase revenue, scale, and conversion rates while keeping CPA at $80 or lower. The brand also needed a way to reach busy families and professionals with special dietary preferences through more relevant, performance-focused advertising.

TripleLift and Storygize ran a native campaign using contextual targeting, third-party data, lookalike models, and retargeting across suitable publishers. After a 90-day Conversion Lift Study, the campaign was shown to drive stronger reach and engagement at lower costs while increasing overall revenue, and TripleLift said the partnership continued to improve incrementality and reduce acquisition costs.