Case Study: Intermarkets achieves 67% higher CPMs and a 17-day native launch with TripleLift Native header bidding

How Intermarkets Drove Success with TripleLift Header Bidding

Intermarkets, facing a shrinking timeline ahead of the 2016 election and aiming to add new revenue streams across its publisher portfolio (including The Drudge Report), needed native ad units while preserving a pure auction model and better filtering of opportunities. Intermarkets selected TripleLift’s Native solution deployed via header bidding to meet those goals.

TripleLift implemented the header-bid native solution contract-to-live in 17 days, delivering measurable uplifts: TripleLift CPMs were 67% higher than the average, TripleLift was the 2nd largest revenue partner out of 10, native placements outperformed 8 of 9 traditional partners, viewability on TripleLift units was 94% better than the platform average, and TripleLift CPMs beat TripleLift benchmarks by 30% — driving immediate revenue gains for Intermarkets.

Intermarkets

Erik Requidan

VP of Sales and Programmatic Strategy