Case Study: Leading CPG Brand Company achieves 70% viewability and 29% better vCPM with TripleLift's Outstream video

How a Leading CPG Brand Increased Video Viewability And Attained an Efficient Moat Viewable CPM

Leading CPG Brand Company sought to increase consumer attention and measured success by viewability and cost-efficiency. They worked with TripleLift, which recommended using its Outstream video format to deliver brief branded video within content feeds.

TripleLift ran a 3.5-month Outstream campaign across its inventory via The Trade Desk, achieving a 70% Moat viewability rate (vs. 56.5% benchmark, meeting MRC guidelines), an effective Moat vCPM of $13.50 (29% better than the $18.90 benchmark), and a $0.02 cost per completed view (50% better than the $0.04 benchmark), demonstrating higher attention and reduced media waste.