Case Study: Competitive Edge drives new-to-brand acquisitions and repeat purchases with TripleLift CTV

Competitive Edge drives 116 ROAS with TripleLift

The customer Competitive Edge partnered with Mogl to support its client, a major retailer, in launching a new premium frozen dumpling product in the US. Their challenge was to break into a competitive market, drive measurable retail impact, and secure early repeat purchases for a brand new to the country.

Using TripleLift’s high-impact CTV creative solutions, including their Product Spotlight format, Competitive Edge executed a data-driven, multi-channel campaign. This approach, informed by the retailer's first-party insights, successfully bridged the gap between awareness and sales. The results for TripleLift's solution included a 77% brand recall rate, a 116% return on ad spend among competitive buyers, and the acquisition of 100 new-to-brand households, with 4% converting to repeat purchasers.

Competitive Edge