Case Study: Brewing Company boosts brand awareness and purchase intent with TripleLift

Brewing Company boosts brand awareness 11x with TripleLift

A brewing company sought to enhance its brand salience and incentivize users of competitors' products to switch. The challenge was to position its brand as integral to authentic, offline social gatherings.

The company partnered with TripleLift and Dentsu to implement a solution using Online Video, CTV Spots, and CTV Pause Ads. TripleLift's premium inventory and custom creative turned traditional ad breaks into brand interactions. The campaign significantly exceeded industry norms, with a third-party study measuring an 11x increase in brand awareness, a +13ppt lift in brand recommendation, and a +7ppt increase in purchase intent.