Case Study: Ameo achieves higher ROAS and new customer sales with TripleLift Amazon-Powered Placements

Ameo boosts ROAS 1.87x with TripleLift on Prime Day

The customer, Ameo Mindgruve, sought to boost awareness and drive sales for a leading German home and living brand during Amazon Prime Day. Their challenge was to reach a diverse audience online at scale and acquire new customers. To meet this goal, they partnered with vendor TripleLift.

TripleLift implemented a conversion-driven campaign using its Amazon Display format. By leveraging its creative technology, TripleLift transformed assets into efficient ad placements. The results included a 1.87x increase in ROAS, a 73% higher CTR than the benchmark, and over 50% of sales coming from new customers. Due to this strong performance, the client continued with an evergreen activation using TripleLift.

Ameo