Case Study: a major CPG brand drives better ROI with TripleLift and Attain

a major CPG brand drives $12.8M in sales with TripleLift

A major CPG brand sought to move beyond standard media metrics like clicks to understand the direct sales impact of their native advertising campaign. Their goal was to transform a traditional brand awareness strategy into a measurable performance engine. They partnered with TripleLift to address this challenge.

TripleLift's solution utilized its in-house creative team to develop custom assets and employed Attain's past purchaser audiences and a live sales lift dashboard for optimization. This approach allowed for real-time campaign adjustments based on sales data, strategic budget pivots mid-campaign, and audience clarity that revealed high-value buyers. The campaign delivered a $21.84 return on ad spend, a 12.47% new buyer lift, and drove $12.8 million in sales for the major CPG brand.