Case Study: a casual dining restaurant boosts brand favorability with TripleLift Social to CTV

a casual dining restaurant boosts brand favorability 26x industry norms with TripleLift

An American chain of casual dining restaurants sought to boost audience engagement for a limited-time offer by extending its social media video assets to broader digital platforms. They partnered with TripleLift to leverage its advertising solutions.

TripleLift developed a Social to CTV creative using the brand's existing social video and assets. The campaign, validated by a Brand Lift study, was highly successful, delivering a total Brand Favorability lift of +6.3%, which is 26 times the industry benchmark. TripleLift's solution also effectively increased purchase intent among rare diners by +11.5% and significantly improved favorability among rival restaurant patrons.