Case Study: Whitelabeled turns Meta into its most profitable channel with Triple Whale Moby Media Buyer

Whitelabeled boosts Meta revenue 17% YoY with Triple Whale

A performance marketing firm called Whitelabeled faced a challenge with a key DTC client who was struggling to scale profitably on Meta. The client's attribution data was inconsistent across platforms, making it impossible to confidently manage their ad spend. Whitelabeled turned to the vendor, Triple Whale, and its Moby Media Buyer tool to solve this problem.

The solution involved using Triple Whale's platform to create a single source of truth for attribution data. Moby Media Buyer automated campaign optimization, creative iteration, and budget management based on strict financial guardrails. As a result of implementing the Triple Whale solution, the client saw a 17% increase in revenue year-over-year while cutting their Meta ad spend by 26%, making it their most profitable channel.