Case Study: True Classic achieves 36% higher ROAS with Triple Whale's Moby Media Buyer

True Classic drives 36% higher ROAS with Triple Whale

True Classic, a nine-figure DTC apparel brand, faced significant challenges in managing its complex and large-scale media buying operation across multiple geographies. The brand was data-rich but insights-poor, and its human media buyers were hindered by bias, often continuing to fund underperforming ads. This operational complexity was compounded during a major agency transition to RealEyes Digital. Triple Whale's Moby Media Buyer was implemented to bring scale and automation to this process.

The solution involved using Triple Whale's Moby Media Buyer as a collaborative AI tool to handle execution, daily budget pacing, and pattern-finding. This allowed the human teams to focus on strategy. After an initial co-pilot phase, a campaign was moved to autopilot, which resulted in a 36% higher ROAS compared to manually managed campaigns. Triple Whale's platform enabled the management of over $3 million in monthly ad spend, streamlined budget planning, and provided deep insights for creative and attribution analysis that were previously unattainable.

True Classic