Case Study: Solace Bands scales spend with confidence using Triple Whale Compass

Solace Bands scales Google Performance Max with Triple Whale after validating 3.25 incremental ROAS

Solace Bands, a DTC accessories brand, faced challenges in identifying which marketing channels were driving true incremental growth as their ad spend scaled. Their existing multi-touch attribution (MTA) tools could not quantify the impact of paid media on their off-platform sales through Amazon and TikTok Shop, creating major blind spots. This left the team at Solace Bands unable to make confident budget allocation decisions. They turned to Triple Whale and its Compass platform to unify their measurement.

By implementing Triple Whale's Compass, which combines MTA, Marketing Mix Modeling (MMM), and GeoLift incrementality testing, the team gained a data-backed view of performance. This solution enabled them to identify high-impact opportunities, such as scaling Google Performance Max after a GeoLift test validated a 3.25 incremental ROAS. The team also reallocated over $50K weekly from underperforming Meta campaigns to higher-impact channels. With Triple Whale, Solace Bands shifted to a test-and-learn approach, achieving 4x total revenue growth in under two years and making weekly budget decisions with significantly greater confidence.

Solace Bands