Case Study: Portland Leather Goods achieves 263% Circle Bag sales growth with Triple Whale

Portland Leather Goods boosts net profit 60% YoY with Triple Whale

Portland Leather Goods, an apparel and accessories company, faced significant challenges after the iOS14 update, which caused a near-total loss of reliable marketing attribution data. Their team was unable to determine which ads or channels were driving conversions, forcing them to manually calculate KPIs in spreadsheets without gaining the detailed insights needed to answer pivotal performance questions for leadership. To address this, they turned to vendor Triple Whale and implemented its Triple Pixel service.

By implementing Triple Whale's attribution and analytics platform, the team regained accurate data and powerful insights. The solution enabled them to develop a new product density strategy and optimize their affiliate marketing program, which they had previously planned to shut down. The results were substantial, including a 263% growth in sales of their Circle Bag, unlocking an additional $4.1 million in revenue, and attributing over $100,000 in affiliate sales that are now scaling to over $3 million. Ultimately, Triple Whale helped Portland Leather Goods achieve a 60% increase in net profit year over year.

Portland Leather Goods