Case Study: Origin boosts net revenue 25% with Triple Whale’s Moby Media Buyer and Moby 2

Origin increases revenue 25% with Triple Whale

Origin, a made-in-America apparel company, faced the dual challenge of managing paid media across multiple platforms at an impossible human scale and connecting disparate data sources across marketing, product, and operations. To address this, the company turned to the vendor Triple Whale and its products, Moby Media Buyer and Moby 2.

The solution from Triple Whale involved implementing Moby Media Buyer to run paid media campaigns on autopilot and Moby 2 to act as a cross-functional data analysis tool. This approach led to a 25% increase in net revenue following a key budget reallocation. Furthermore, Triple Whale's tools automated 100% of the Google ad budget and 80% of the Meta ad budget, while Moby 2 enabled the creation of live dashboards that transformed internal collaboration.

Origin