Case Study: Obvi achieves 117% marketing scale after iOS 14 with Triple Whale

How Triple Whale Helped Obvi Scale Marketing 117% after iOS 14

Obvi, a direct‑to‑consumer beverage brand, faced a steep marketing challenge after Apple’s iOS 14 changes erased reliable in‑app performance data. Rising CPAs (Facebook CPC-driven CPA spiking from $40 to $90), unreliable platform reporting, and time‑consuming manual reconciliation forced Obvi to cut its marketing budget from $600K to $300K while losing visibility into true campaign performance. They engaged Triple Whale, adopting Triple Whale’s Triple Pixel and attribution/analytics platform to restore trustworthy data.

Triple Whale implemented Triple Pixel for omni‑channel attribution plus a business‑friendly dashboard that automated reporting and surfaced metrics like N‑CAC and MER. As a result Obvi reclaimed ~2,080 hours/year of manual work, lowered Facebook CPA by 44% (from ~$90 to ~$50), scaled marketing spend back to a record $650K/month, and achieved +117% growth in scale and +67% revenue growth — all by leaning on Triple Whale’s data to make faster, profitable decisions.

Obvi

Ashvin Melwani

Co-Founder and Chief Marketing Officer