Triple Whale
39 Case Studies
A Triple Whale Case Study
Portland Leather Goods, a direct-to-consumer maker of full-grain leather goods, faced major attribution and reporting gaps after Apple’s iOS 14.5 changes left them “flying blind.” The team was forced into time‑consuming manual spreadsheets, couldn’t map customer journeys across dozens of SKUs, and lacked clarity on which ads and channels were actually driving profitable purchases—until they evaluated Triple Whale.
Portland Leather Goods implemented Triple Whale’s Triple Pixel, Summary Page and customer‑journey insights to restore accurate attribution and automate core KPI calculations. Using Triple Whale data they scaled Circle Bag sales +263% (adding roughly $4.1M in revenue), grew Net Profit by +60% year‑over‑year, and uncovered $100K in previously un‑attributed affiliate sales now on track to scale to $3M+.
MacCoy Merkley
Chief Marketing Officer