Case Study: Doe Lashes achieves 2,900% TikTok scale and 150% higher ROAS with Triple Whale

How Doe Lashes Scaled an Amazing 2,900% on TikTok with the Triple Pixel

Doe Lashes, a $15M ecommerce brand selling handcrafted rewearable lashes, struggled to track multi-channel ad performance—spending hours each week managing messy spreadsheets and getting poor visibility from in-app analytics (especially on TikTok). To solve this, they turned to Triple Whale and its Triple Pixel to centralize metrics and improve attribution across six-plus advertising channels.

Triple Whale implemented real-time, cross-channel reporting and Triple Pixel attribution, replacing spreadsheets and revealing which TikTok creatives truly drove sales. As a result, Doe Lashes scaled TikTok ad spend by 2,900%, achieved ROAS 150% higher than Facebook, and reported $7,200 worth of time savings per month, enabling faster decisions, profitable scaling, and clearer customer-journey insights.

Doe Lashes

Jason Wong

Founder